Episode 123

Rebounding from Your Crucible Moment with Warwick Fairfax

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Warwick Fairfax is the founder of Crucible Leadership, a philosophical and practical breakthrough in turning business and personal failures into the fuel for igniting a life of significance. He was the fifth-generation heir to a media empire bearing his family name and at 26 he led — and lost — a multibillion-dollar public takeover bid. The company founded by his great-great-grandfather slipped from family control after 150 years, leaving him to examine not only his own shortcomings and losses but also his life’s principles and the lessons he learned from those who came before him. Now Fairfax helps others to learn from what he describes as their own “crucible experiences” and emerge to lead a life rooted in who they are and to become the leaders they were born to be.


  • Live and lead in light of your design (e.g. a reflective leader or a take-no-prisoners leader?).
  • Most people will experience crucible moments—moments that changes who you are forever. In these moments, you can either give up or choose to bounce back from it to be even better.
  • There is a difference between rumination and reflection. Rumination is when you relive situations and continue beating yourself up about them. Reflection leads to lessons learned.
  • Be who you are, give yourself a break/forgive yourself, and keep moving into areas where you are more gifted.
  • Do not connect your self-worth to your past decisions. We all make mistakes.
  • Be vulnerable for a purpose. If your story will help someone, share it; if not, it may be over-sharing (or sharing with no purpose).
  • The first step towards living a life of significance is understanding how you are wired. The second step is understanding your values and beliefs.
  • True joy lies in living a life of significance and focusing on others.


  • What is some lesson, saying, or experience that continues to influence your leadership to this day? Trying to mold self to a type of leader that didn’t fit his personality.
  • Use three descriptors to finish this sentence: “A leader is…” True to who they are, lives a life on purpose, dedicated to serving others.
  • What is a question that leaders should be asking either themselves or others? Am I following a calling that I and those I care about will feel is important?
  • What book would you recommend to leaders? A Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin
  • If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? To listen to those around you in order to catch others’ wisdom and feedback.
  • As a general life principle, is it better to ask “why?” or “why not?” “Why?” because it is a more open-ended question.





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Life as Leadership: Where Leaders Gather to Grow Together
Where leaders gather to grow together

About your host

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Josh Friedeman

Josh Friedeman is a coach who works with organizations to improve their efficiency and revenue. Learn more about him and his guests on his two podcasts, "Business Bitcoinization" and "Life as Leadership." To explore working with Josh, visit friedemanleadership.com.