Episode 121

Breaking out of the Victim Mindset with Luis Gonzáles

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Luis Gonzáles is a communications consultant, coach, and trainer with more than 25 years of experience in helping improve business outcomes for organizations. Currently, he works closely with CEOs, leaders, and individuals, positively impacting business outcomes through effective communication in global, multicultural, and remote work team settings. Luis has lived and worked in India, México, and Brazil. He is a keynote speaker and a member of the Association for Training and Development (ATD), Association of International Educators (NAFSA), and the Society for International Education, Training, and Research (SIETAR).


  • Ask yourself (and help others ask), “Given the current reality, what can I do to get a different result?”
  • How you look at things matters: Life is either a bowl of cherries or the pits!
  • Accountability can’t be trained. But having conversations with those who have a victim mindset can break people out of that mindset into an accountable mindset.
  • Get curious in order to make the best decisions.


  • What is some lesson, saying, or experience that continues to influence your leadership to this day? Our careers, our companies, our relationships, and our lives either succeed or fail—gradually, then suddenly—one conversation at a time.
  • Use three descriptors to finish this sentence: “A leader is…” One who leads by example, one who asks questions (including of those who have a different perspective), and one who demonstrates vulnerability, accountability, and humility.
  • What is a question that leaders should be asking either themselves or others? Is there more to the story here/what am I missing?
  • What book would you recommend to leaders? Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time by Susan Scott.
  • If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Get curious and ask questions—starting with yourself then in your conversations.
  • As a general life principle, is it better to ask “why?” or “why not?” “Why?” because it gives the information needed for life. But “why not?” helps to push boundaries and encourage action.



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Where leaders gather to grow together

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Josh Friedeman

Josh Friedeman is a coach who works with organizations to improve their efficiency and revenue. Learn more about him and his guests on his two podcasts, "Business Bitcoinization" and "Life as Leadership." To explore working with Josh, visit friedemanleadership.com.