Theresa Līna has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy. She has been involved at Stanford University since 2006 and has served as chief strategy and marketing officer for several technology startups. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. She has just released a new book called Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It.