Episode 90

Repositioning Yourself for Greater Success with Chala Dincoy

Chala Dincoy is the CEO and Founder of The Repositioning Expert. She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Playtex and BIC Inc for 20 years. Now she is a marketing consultant. She is the author of Gentle Marketing: A Gentle Way to Attract Loads of Clients, and How to Win Friends the Way Apple Wins Customers. Chala is also a regularly featured expert on major television networks such as ABC, NBC, CBS, and Fox, as well as a popular speaker at International conferences. Check out Chala's special offer here. LEADERSHIP INSIGHTS - A business will not heal your own wounds. - The pain and the purse have very different outlooks. Be very aware of who you are messaging to. - Identify everyone you can serve, then consider them in light of access, funds, and fit. QUESTIONS TO INSPIRE US TO ACTION - What is some lesson, saying, or experience that continues to influence your leadership to this day? You have to be different. - Use three descriptors to finish this sentence: “A leader is…” A thought leader, differentiated, and someone who stands for something. - What is a question that leaders should be asking either themselves or others? What problem do I solve? - What book would you recommend to leaders? The Speed of Trust: The One Thing That Changes Everything by Stephen M. R. Covey - If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Look at how you can differentiate based on the biggest problem you can solve with your target audience. - As a general life principle, is it better to ask “why?” or “why not?” “Why?” because it gets to the reason behind peoples’ behavior. Website: http://www.repositioner.com/ Contact: chala@repositioner.com Find Chala on social media: Twitter: @Chala_Dincoy Instagram: @CDincoy Facebook: @TheRepositioningExpert Youtube: @ChalaDincoy LinkedIn: in/ChalaDincoy

About the Podcast

Show artwork for Life as Leadership: Where Leaders Gather to Grow Together
Life as Leadership: Where Leaders Gather to Grow Together
Where leaders gather to grow together

About your host

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Josh Friedeman

Josh wants to help you LIVE and LEAD well.

From interviewing leaders and other experts who help leaders, to coaching leaders and entrepreneurs, to staying on the front lines of leadership research through his PhD work in organizational leadership, Josh likes to live and breathe all things leadership.

Sure, there's more to life than leadership - until, that is, you start seeing life AS leadership (*Freeze frame, roll credits*).