Episode 118

Leadership through Trust and Collaboration with Jill Ratliff

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Jill Ratliff is an author, executive coach, and leadership speaker. Prior to starting her own leadership consultancy, she served as Executive Vice President at Assurant Specialty Property, a $2B financial services organization. She also held key senior positions such as Executive Vice President of Human Resources for ING North America, Director of Leadership Development for ADP, and Director of Corporate Human Resources for PepsiCo’s Taco Bell Corporation. She has recently released a new book, Leadership through Trust & Collaboration: Practical Tools for Today’s Results-Driven Leader.


  • Lessons from Jill’s brother before he passed away: 1. Less is more; simple is better, 2. Be kind, 3. It’s supposed to be fun, 4. You don’t really have any problems (solving problems is your job!), and 5. Joy is all around you.
  • We know more than we can do. It’s not that we don’t know. It’s that the application is difficult!
  • Be responsible for the energy you bring into a room. And be careful what emotions you bring into a room.
  • Clarity is priceless. When you talk about what’s important and what to measure, limit it to three or four, even if there are many projects and responsibilities that are necessary.
  • Many leaders understand business systems well, but the human operating system is vital as well—mind, body, and spirit.


  • What is some lesson, saying, or experience that continues to influence your leadership to this day? People don’t care how much you know until they know how much you care. Slow things down. Make them simple.
  • Use three descriptors to finish this sentence: “A leader is…” Inner-directed, calm, and inclusive.
  • What is a question that leaders should be asking either themselves or others? How good am I at leading myself, especially when I’m facing challenges and adversity?
  • What book would you recommend to leaders? Any book by Simon Sinek.
  • If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Master your moments. Throughout your day, stop and notice anytime you are “off” and practice new ways of responding not out of habit or reaction.
  • As a general life principle, is it better to ask “why?” or “why not?” “Why not?” Why not me, why not us, why not go for it?


  • Website: https://jillratliffleadership.com/
  • Email: jill@jillratliffleadership.com


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Josh Friedeman

Josh Friedeman is a coach who works with organizations to improve their efficiency and revenue. Learn more about him and his guests on his two podcasts, "Business Bitcoinization" and "Life as Leadership." To explore working with Josh, visit friedemanleadership.com.